1. Apresentação

class: center, middle, inverse, title-slide

.title[
# 1. Apresentação
]
.subtitle[
## Pesquisa de survey
]
.author[
### Fernando Meireles
]
.date[
### <div class="line-block"><small>Survey | 1.2025</small><br><a href="https://bsky.app/profile/meirelesff.bsky.social"><svg aria-hidden="true" role="img" viewBox="0 0 576 512" style="height:1em;width:1.12em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:#6272A4;overflow:visible;position:relative;"><path d="M407.8 294.7c-3.3-.4-6.7-.8-10-1.3c3.4 .4 6.7 .9 10 1.3zM288 227.1C261.9 176.4 190.9 81.9 124.9 35.3C61.6-9.4 37.5-1.7 21.6 5.5C3.3 13.8 0 41.9 0 58.4S9.1 194 15 213.9c19.5 65.7 89.1 87.9 153.2 80.7c3.3-.5 6.6-.9 10-1.4c-3.3 .5-6.6 1-10 1.4C74.3 308.6-9.1 342.8 100.3 464.5C220.6 589.1 265.1 437.8 288 361.1c22.9 76.7 49.2 222.5 185.6 103.4c102.4-103.4 28.1-156-65.8-169.9c-3.3-.4-6.7-.8-10-1.3c3.4 .4 6.7 .9 10 1.3c64.1 7.1 133.6-15.1 153.2-80.7C566.9 194 576 75 576 58.4s-3.3-44.7-21.6-52.9c-15.8-7.1-40-14.9-103.2 29.8C385.1 81.9 314.1 176.4 288 227.1z"/></svg></a> <a href="https://x.com/meirelesff"><svg aria-hidden="true" role="img" viewBox="0 0 512 512" style="height:1em;width:1em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:#6272A4;overflow:visible;position:relative;"><path d="M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z"/></svg></a> <a href="https://fmeireles.com"><svg aria-hidden="true" role="img" viewBox="0 0 640 512" style="height:1em;width:1.25em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:#6272A4;overflow:visible;position:relative;"><path d="M579.8 267.7c56.5-56.5 56.5-148 0-204.5c-50-50-128.8-56.5-186.3-15.4l-1.6 1.1c-14.4 10.3-17.7 30.3-7.4 44.6s30.3 17.7 44.6 7.4l1.6-1.1c32.1-22.9 76-19.3 103.8 8.6c31.5 31.5 31.5 82.5 0 114L422.3 334.8c-31.5 31.5-82.5 31.5-114 0c-27.9-27.9-31.5-71.8-8.6-103.8l1.1-1.6c10.3-14.4 6.9-34.4-7.4-44.6s-34.4-6.9-44.6 7.4l-1.1 1.6C206.5 251.2 213 330 263 380c56.5 56.5 148 56.5 204.5 0L579.8 267.7zM60.2 244.3c-56.5 56.5-56.5 148 0 204.5c50 50 128.8 56.5 186.3 15.4l1.6-1.1c14.4-10.3 17.7-30.3 7.4-44.6s-30.3-17.7-44.6-7.4l-1.6 1.1c-32.1 22.9-76 19.3-103.8-8.6C74 372 74 321 105.5 289.5L217.7 177.2c31.5-31.5 82.5-31.5 114 0c27.9 27.9 31.5 71.8 8.6 103.9l-1.1 1.6c-10.3 14.4-6.9 34.4 7.4 44.6s34.4 6.9 44.6-7.4l1.1-1.6C433.5 260.8 427 182 377 132c-56.5-56.5-148-56.5-204.5 0L60.2 244.3z"/></svg></a> <a href="mailto:fernando.meireles@iesp.uerj.br"><svg aria-hidden="true" role="img" viewBox="0 0 512 512" style="height:1em;width:1em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:#6272A4;overflow:visible;position:relative;"><path d="M64 112c-8.8 0-16 7.2-16 16v22.1L220.5 291.7c20.7 17 50.4 17 71.1 0L464 150.1V128c0-8.8-7.2-16-16-16H64zM48 212.2V384c0 8.8 7.2 16 16 16H448c8.8 0 16-7.2 16-16V212.2L322 328.8c-38.4 31.5-93.7 31.5-132 0L48 212.2zM0 128C0 92.7 28.7 64 64 64H448c35.3 0 64 28.7 64 64V384c0 35.3-28.7 64-64 64H64c-35.3 0-64-28.7-64-64V128z"/></svg></a></div>
]

---

Pesquisas eleitorais presidenciais nos EUA consistentemente subestimaram o apoio a Trump

---
Pesquisas eleitorais presidenciais nos EUA consistentemente subestimaram o apoio a Trump

---
E no Brasil?

---
Ao que tudo indica, idem

---
background-color: #FFFFFF

.pull-left[
<img src="imgs/auxilio1.png" width="370px" style="display: block; margin: auto;" />

.font80[
<svg aria-hidden="true" role="img" viewBox="0 0 640 512" style="height:1em;width:1.25em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:#6272A4;overflow:visible;position:relative;"><path d="M579.8 267.7c56.5-56.5 56.5-148 0-204.5c-50-50-128.8-56.5-186.3-15.4l-1.6 1.1c-14.4 10.3-17.7 30.3-7.4 44.6s30.3 17.7 44.6 7.4l1.6-1.1c32.1-22.9 76-19.3 103.8 8.6c31.5 31.5 31.5 82.5 0 114L422.3 334.8c-31.5 31.5-82.5 31.5-114 0c-27.9-27.9-31.5-71.8-8.6-103.8l1.1-1.6c10.3-14.4 6.9-34.4-7.4-44.6s-34.4-6.9-44.6 7.4l-1.1 1.6C206.5 251.2 213 330 263 380c56.5 56.5 148 56.5 204.5 0L579.8 267.7zM60.2 244.3c-56.5 56.5-56.5 148 0 204.5c50 50 128.8 56.5 186.3 15.4l1.6-1.1c14.4-10.3 17.7-30.3 7.4-44.6s-30.3-17.7-44.6-7.4l-1.6 1.1c-32.1 22.9-76 19.3-103.8-8.6C74 372 74 321 105.5 289.5L217.7 177.2c31.5-31.5 82.5-31.5 114 0c27.9 27.9 31.5 71.8 8.6 103.9l-1.1 1.6c-10.3 14.4-6.9 34.4 7.4 44.6s34.4 6.9 44.6-7.4l1.1-1.6C433.5 260.8 427 182 377 132c-56.5-56.5-148-56.5-204.5 0L60.2 244.3z"/></svg> [El País](https://brasil.elpais.com/brasil/2020-09-24/bolsonaro-bate-40-de-aprovacao-seu-recorde-em-taxa-puxada-por-quem-ganha-ate-um-salario-minimo.html)
]
]

.pull-right[
<br>

---

.pull-left2[
<br>

- Como saber?
]

.pull-right2[
.center[
<img src="imgs/auxilio2.png" width="470px" style="display: block; margin: auto;" />
]
.font80[
<svg aria-hidden="true" role="img" viewBox="0 0 640 512" style="height:1em;width:1.25em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:#6272A4;overflow:visible;position:relative;"><path d="M579.8 267.7c56.5-56.5 56.5-148 0-204.5c-50-50-128.8-56.5-186.3-15.4l-1.6 1.1c-14.4 10.3-17.7 30.3-7.4 44.6s30.3 17.7 44.6 7.4l1.6-1.1c32.1-22.9 76-19.3 103.8 8.6c31.5 31.5 31.5 82.5 0 114L422.3 334.8c-31.5 31.5-82.5 31.5-114 0c-27.9-27.9-31.5-71.8-8.6-103.8l1.1-1.6c10.3-14.4 6.9-34.4-7.4-44.6s-34.4-6.9-44.6 7.4l-1.1 1.6C206.5 251.2 213 330 263 380c56.5 56.5 148 56.5 204.5 0L579.8 267.7zM60.2 244.3c-56.5 56.5-56.5 148 0 204.5c50 50 128.8 56.5 186.3 15.4l1.6-1.1c14.4-10.3 17.7-30.3 7.4-44.6s-30.3-17.7-44.6-7.4l-1.6 1.1c-32.1 22.9-76 19.3-103.8-8.6C74 372 74 321 105.5 289.5L217.7 177.2c31.5-31.5 82.5-31.5 114 0c27.9 27.9 31.5 71.8 8.6 103.9l-1.1 1.6c-10.3 14.4-6.9 34.4 7.4 44.6s34.4 6.9 44.6-7.4l1.1-1.6C433.5 260.8 427 182 377 132c-56.5-56.5-148-56.5-204.5 0L60.2 244.3z"/></svg> [Poder360](https://www.poder360.com.br/governo/cai-para-38-aprovacao-do-governo-entre-quem-recebeu-auxilio-emergencial/)
]
]

---
background-color: #FFFFFF
.pull-left[
<img src="imgs/responsavel.png" width="370px" style="display: block; margin: auto;" />

.font80[
<svg aria-hidden="true" role="img" viewBox="0 0 640 512" style="height:1em;width:1.25em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:#6272A4;overflow:visible;position:relative;"><path d="M579.8 267.7c56.5-56.5 56.5-148 0-204.5c-50-50-128.8-56.5-186.3-15.4l-1.6 1.1c-14.4 10.3-17.7 30.3-7.4 44.6s30.3 17.7 44.6 7.4l1.6-1.1c32.1-22.9 76-19.3 103.8 8.6c31.5 31.5 31.5 82.5 0 114L422.3 334.8c-31.5 31.5-82.5 31.5-114 0c-27.9-27.9-31.5-71.8-8.6-103.8l1.1-1.6c10.3-14.4 6.9-34.4-7.4-44.6s-34.4-6.9-44.6 7.4l-1.1 1.6C206.5 251.2 213 330 263 380c56.5 56.5 148 56.5 204.5 0L579.8 267.7zM60.2 244.3c-56.5 56.5-56.5 148 0 204.5c50 50 128.8 56.5 186.3 15.4l1.6-1.1c14.4-10.3 17.7-30.3 7.4-44.6s-30.3-17.7-44.6-7.4l-1.6 1.1c-32.1 22.9-76 19.3-103.8-8.6C74 372 74 321 105.5 289.5L217.7 177.2c31.5-31.5 82.5-31.5 114 0c27.9 27.9 31.5 71.8 8.6 103.9l-1.1 1.6c-10.3 14.4-6.9 34.4 7.4 44.6s34.4 6.9 44.6-7.4l1.1-1.6C433.5 260.8 427 182 377 132c-56.5-56.5-148-56.5-204.5 0L60.2 244.3z"/></svg> [Exame](https://exame.com/brasil/para-65-bolsonaro-e-principal-responsavel-por-auxilio-emergencial/)
]
]

.pull-right[
<br>

---

.pull-left[
<img src="imgs/auxilio3.png" width="370px" style="display: block; margin: auto;" />

.font80[
<svg aria-hidden="true" role="img" viewBox="0 0 640 512" style="height:1em;width:1.25em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:#6272A4;overflow:visible;position:relative;"><path d="M579.8 267.7c56.5-56.5 56.5-148 0-204.5c-50-50-128.8-56.5-186.3-15.4l-1.6 1.1c-14.4 10.3-17.7 30.3-7.4 44.6s30.3 17.7 44.6 7.4l1.6-1.1c32.1-22.9 76-19.3 103.8 8.6c31.5 31.5 31.5 82.5 0 114L422.3 334.8c-31.5 31.5-82.5 31.5-114 0c-27.9-27.9-31.5-71.8-8.6-103.8l1.1-1.6c10.3-14.4 6.9-34.4-7.4-44.6s-34.4-6.9-44.6 7.4l-1.1 1.6C206.5 251.2 213 330 263 380c56.5 56.5 148 56.5 204.5 0L579.8 267.7zM60.2 244.3c-56.5 56.5-56.5 148 0 204.5c50 50 128.8 56.5 186.3 15.4l1.6-1.1c14.4-10.3 17.7-30.3 7.4-44.6s-30.3-17.7-44.6-7.4l-1.6 1.1c-32.1 22.9-76 19.3-103.8-8.6C74 372 74 321 105.5 289.5L217.7 177.2c31.5-31.5 82.5-31.5 114 0c27.9 27.9 31.5 71.8 8.6 103.9l-1.1 1.6c-10.3 14.4-6.9 34.4 7.4 44.6s34.4 6.9 44.6-7.4l1.1-1.6C433.5 260.8 427 182 377 132c-56.5-56.5-148-56.5-204.5 0L60.2 244.3z"/></svg> [DW](https://www.dw.com/pt-br/aux%C3%ADlio-emergencial-n%C3%A3o-%C3%A9-suficiente-para-ganhar-elei%C3%A7%C3%A3o/a-54594738)
]
]

.pull-right[
<br>

- O que aconteceu?
]

---
.texto[Problemas]

.pull-left[
- Escassez de dados oficiais atualizados da população

- Erros de cobertura (Censo de 2010, PNADc, etc.)

- Controle de aplicação (fraudes, etc.)

- *Wording* (i.e., como perguntar sobre ideologia?)
]

.pull-right[
- *Mode effects* (cobertura e usos de telefone e internet)

- Abordagem e *repondent fatigue*

- *Social desirability bias* e *Nonresponse bias*

- Margens de erro subestimadas (e.g., *design effects*)
]

---

Considere outros problemas:

---
background-color: #FFFFFF

.font80[

]

---

A pergunta correta não seria:

> em meio a tantos problemas, por que ainda usar *surveys*?

---

.texto[A mensagem deste curso]

*Surveys* são tentativas sempre imperfeitas de mensurar alvos móveis, não observáveis diretamente

---
class: inverse, mline, middle, center
background-color: #282A36

# Usos

---

Uma definição geral:

.alert[*Survey* é um grande e multidisciplinar grupo de técnicas de pesquisa que envolve .texto[coletar dados individuais por meio da aplicação de questionários]]

.column-right[
Exemplos:

.font90[
- Apuração de votos em um plenário
- Pesquisa com pessoas em um shopping
- Entrevistas com políticos
- *Spam* de questionário de satisfação (e-bit e similares)
]
]

---
.texto[*Highlights*]

- <svg aria-hidden="true" role="img" viewBox="0 0 640 512" style="height:1em;width:1.25em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:#6272A4;overflow:visible;position:relative;"><path d="M579.8 267.7c56.5-56.5 56.5-148 0-204.5c-50-50-128.8-56.5-186.3-15.4l-1.6 1.1c-14.4 10.3-17.7 30.3-7.4 44.6s30.3 17.7 44.6 7.4l1.6-1.1c32.1-22.9 76-19.3 103.8 8.6c31.5 31.5 31.5 82.5 0 114L422.3 334.8c-31.5 31.5-82.5 31.5-114 0c-27.9-27.9-31.5-71.8-8.6-103.8l1.1-1.6c10.3-14.4 6.9-34.4-7.4-44.6s-34.4-6.9-44.6 7.4l-1.1 1.6C206.5 251.2 213 330 263 380c56.5 56.5 148 56.5 204.5 0L579.8 267.7zM60.2 244.3c-56.5 56.5-56.5 148 0 204.5c50 50 128.8 56.5 186.3 15.4l1.6-1.1c14.4-10.3 17.7-30.3 7.4-44.6s-30.3-17.7-44.6-7.4l-1.6 1.1c-32.1 22.9-76 19.3-103.8-8.6C74 372 74 321 105.5 289.5L217.7 177.2c31.5-31.5 82.5-31.5 114 0c27.9 27.9 31.5 71.8 8.6 103.9l-1.1 1.6c-10.3 14.4-6.9 34.4 7.4 44.6s34.4 6.9 44.6-7.4l1.1-1.6C433.5 260.8 427 182 377 132c-56.5-56.5-148-56.5-204.5 0L60.2 244.3z"/></svg> [Survey Research Center](https://www.src.isr.umich.edu/)

- <svg aria-hidden="true" role="img" viewBox="0 0 640 512" style="height:1em;width:1.25em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:#6272A4;overflow:visible;position:relative;"><path d="M579.8 267.7c56.5-56.5 56.5-148 0-204.5c-50-50-128.8-56.5-186.3-15.4l-1.6 1.1c-14.4 10.3-17.7 30.3-7.4 44.6s30.3 17.7 44.6 7.4l1.6-1.1c32.1-22.9 76-19.3 103.8 8.6c31.5 31.5 31.5 82.5 0 114L422.3 334.8c-31.5 31.5-82.5 31.5-114 0c-27.9-27.9-31.5-71.8-8.6-103.8l1.1-1.6c10.3-14.4 6.9-34.4-7.4-44.6s-34.4-6.9-44.6 7.4l-1.1 1.6C206.5 251.2 213 330 263 380c56.5 56.5 148 56.5 204.5 0L579.8 267.7zM60.2 244.3c-56.5 56.5-56.5 148 0 204.5c50 50 128.8 56.5 186.3 15.4l1.6-1.1c14.4-10.3 17.7-30.3 7.4-44.6s-30.3-17.7-44.6-7.4l-1.6 1.1c-32.1 22.9-76 19.3-103.8-8.6C74 372 74 321 105.5 289.5L217.7 177.2c31.5-31.5 82.5-31.5 114 0c27.9 27.9 31.5 71.8 8.6 103.9l-1.1 1.6c-10.3 14.4-6.9 34.4 7.4 44.6s34.4 6.9 44.6-7.4l1.1-1.6C433.5 260.8 427 182 377 132c-56.5-56.5-148-56.5-204.5 0L60.2 244.3z"/></svg> [Instituto Brasileiro de Geografia e Estatística](https://www.ibge.gov.br/)

---
.texto[Grandes *surveys*]

- <svg aria-hidden="true" role="img" viewBox="0 0 640 512" style="height:1em;width:1.25em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:#6272A4;overflow:visible;position:relative;"><path d="M579.8 267.7c56.5-56.5 56.5-148 0-204.5c-50-50-128.8-56.5-186.3-15.4l-1.6 1.1c-14.4 10.3-17.7 30.3-7.4 44.6s30.3 17.7 44.6 7.4l1.6-1.1c32.1-22.9 76-19.3 103.8 8.6c31.5 31.5 31.5 82.5 0 114L422.3 334.8c-31.5 31.5-82.5 31.5-114 0c-27.9-27.9-31.5-71.8-8.6-103.8l1.1-1.6c10.3-14.4 6.9-34.4-7.4-44.6s-34.4-6.9-44.6 7.4l-1.1 1.6C206.5 251.2 213 330 263 380c56.5 56.5 148 56.5 204.5 0L579.8 267.7zM60.2 244.3c-56.5 56.5-56.5 148 0 204.5c50 50 128.8 56.5 186.3 15.4l1.6-1.1c14.4-10.3 17.7-30.3 7.4-44.6s-30.3-17.7-44.6-7.4l-1.6 1.1c-32.1 22.9-76 19.3-103.8-8.6C74 372 74 321 105.5 289.5L217.7 177.2c31.5-31.5 82.5-31.5 114 0c27.9 27.9 31.5 71.8 8.6 103.9l-1.1 1.6c-10.3 14.4-6.9 34.4 7.4 44.6s34.4 6.9 44.6-7.4l1.1-1.6C433.5 260.8 427 182 377 132c-56.5-56.5-148-56.5-204.5 0L60.2 244.3z"/></svg> [American National Election Studies](https://electionstudies.org/)

- <svg aria-hidden="true" role="img" viewBox="0 0 640 512" style="height:1em;width:1.25em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:#6272A4;overflow:visible;position:relative;"><path d="M579.8 267.7c56.5-56.5 56.5-148 0-204.5c-50-50-128.8-56.5-186.3-15.4l-1.6 1.1c-14.4 10.3-17.7 30.3-7.4 44.6s30.3 17.7 44.6 7.4l1.6-1.1c32.1-22.9 76-19.3 103.8 8.6c31.5 31.5 31.5 82.5 0 114L422.3 334.8c-31.5 31.5-82.5 31.5-114 0c-27.9-27.9-31.5-71.8-8.6-103.8l1.1-1.6c10.3-14.4 6.9-34.4-7.4-44.6s-34.4-6.9-44.6 7.4l-1.1 1.6C206.5 251.2 213 330 263 380c56.5 56.5 148 56.5 204.5 0L579.8 267.7zM60.2 244.3c-56.5 56.5-56.5 148 0 204.5c50 50 128.8 56.5 186.3 15.4l1.6-1.1c14.4-10.3 17.7-30.3 7.4-44.6s-30.3-17.7-44.6-7.4l-1.6 1.1c-32.1 22.9-76 19.3-103.8-8.6C74 372 74 321 105.5 289.5L217.7 177.2c31.5-31.5 82.5-31.5 114 0c27.9 27.9 31.5 71.8 8.6 103.9l-1.1 1.6c-10.3 14.4-6.9 34.4 7.4 44.6s34.4 6.9 44.6-7.4l1.1-1.6C433.5 260.8 427 182 377 132c-56.5-56.5-148-56.5-204.5 0L60.2 244.3z"/></svg> [World Values Survey](https://www.worldvaluessurvey.org/)

- <svg aria-hidden="true" role="img" viewBox="0 0 640 512" style="height:1em;width:1.25em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:#6272A4;overflow:visible;position:relative;"><path d="M579.8 267.7c56.5-56.5 56.5-148 0-204.5c-50-50-128.8-56.5-186.3-15.4l-1.6 1.1c-14.4 10.3-17.7 30.3-7.4 44.6s30.3 17.7 44.6 7.4l1.6-1.1c32.1-22.9 76-19.3 103.8 8.6c31.5 31.5 31.5 82.5 0 114L422.3 334.8c-31.5 31.5-82.5 31.5-114 0c-27.9-27.9-31.5-71.8-8.6-103.8l1.1-1.6c10.3-14.4 6.9-34.4-7.4-44.6s-34.4-6.9-44.6 7.4l-1.1 1.6C206.5 251.2 213 330 263 380c56.5 56.5 148 56.5 204.5 0L579.8 267.7zM60.2 244.3c-56.5 56.5-56.5 148 0 204.5c50 50 128.8 56.5 186.3 15.4l1.6-1.1c14.4-10.3 17.7-30.3 7.4-44.6s-30.3-17.7-44.6-7.4l-1.6 1.1c-32.1 22.9-76 19.3-103.8-8.6C74 372 74 321 105.5 289.5L217.7 177.2c31.5-31.5 82.5-31.5 114 0c27.9 27.9 31.5 71.8 8.6 103.9l-1.1 1.6c-10.3 14.4-6.9 34.4 7.4 44.6s34.4 6.9 44.6-7.4l1.1-1.6C433.5 260.8 427 182 377 132c-56.5-56.5-148-56.5-204.5 0L60.2 244.3z"/></svg> [Latinobarómetro](https://www.latinobarometro.org/lat.jsp)

- <svg aria-hidden="true" role="img" viewBox="0 0 640 512" style="height:1em;width:1.25em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:#6272A4;overflow:visible;position:relative;"><path d="M579.8 267.7c56.5-56.5 56.5-148 0-204.5c-50-50-128.8-56.5-186.3-15.4l-1.6 1.1c-14.4 10.3-17.7 30.3-7.4 44.6s30.3 17.7 44.6 7.4l1.6-1.1c32.1-22.9 76-19.3 103.8 8.6c31.5 31.5 31.5 82.5 0 114L422.3 334.8c-31.5 31.5-82.5 31.5-114 0c-27.9-27.9-31.5-71.8-8.6-103.8l1.1-1.6c10.3-14.4 6.9-34.4-7.4-44.6s-34.4-6.9-44.6 7.4l-1.1 1.6C206.5 251.2 213 330 263 380c56.5 56.5 148 56.5 204.5 0L579.8 267.7zM60.2 244.3c-56.5 56.5-56.5 148 0 204.5c50 50 128.8 56.5 186.3 15.4l1.6-1.1c14.4-10.3 17.7-30.3 7.4-44.6s-30.3-17.7-44.6-7.4l-1.6 1.1c-32.1 22.9-76 19.3-103.8-8.6C74 372 74 321 105.5 289.5L217.7 177.2c31.5-31.5 82.5-31.5 114 0c27.9 27.9 31.5 71.8 8.6 103.9l-1.1 1.6c-10.3 14.4-6.9 34.4 7.4 44.6s34.4 6.9 44.6-7.4l1.1-1.6C433.5 260.8 427 182 377 132c-56.5-56.5-148-56.5-204.5 0L60.2 244.3z"/></svg> [European Social Survey](https://www.europeansocialsurvey.org/)

- <svg aria-hidden="true" role="img" viewBox="0 0 640 512" style="height:1em;width:1.25em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:#6272A4;overflow:visible;position:relative;"><path d="M579.8 267.7c56.5-56.5 56.5-148 0-204.5c-50-50-128.8-56.5-186.3-15.4l-1.6 1.1c-14.4 10.3-17.7 30.3-7.4 44.6s30.3 17.7 44.6 7.4l1.6-1.1c32.1-22.9 76-19.3 103.8 8.6c31.5 31.5 31.5 82.5 0 114L422.3 334.8c-31.5 31.5-82.5 31.5-114 0c-27.9-27.9-31.5-71.8-8.6-103.8l1.1-1.6c10.3-14.4 6.9-34.4-7.4-44.6s-34.4-6.9-44.6 7.4l-1.1 1.6C206.5 251.2 213 330 263 380c56.5 56.5 148 56.5 204.5 0L579.8 267.7zM60.2 244.3c-56.5 56.5-56.5 148 0 204.5c50 50 128.8 56.5 186.3 15.4l1.6-1.1c14.4-10.3 17.7-30.3 7.4-44.6s-30.3-17.7-44.6-7.4l-1.6 1.1c-32.1 22.9-76 19.3-103.8-8.6C74 372 74 321 105.5 289.5L217.7 177.2c31.5-31.5 82.5-31.5 114 0c27.9 27.9 31.5 71.8 8.6 103.9l-1.1 1.6c-10.3 14.4-6.9 34.4 7.4 44.6s34.4 6.9 44.6-7.4l1.1-1.6C433.5 260.8 427 182 377 132c-56.5-56.5-148-56.5-204.5 0L60.2 244.3z"/></svg> [Comparative Study of Electoral Systems](https://www.cses.org/)

---

.pull-left[

- [Mixed-mode](https://academic.oup.com/jssam/article/12/3/507/7690907) e *web surveys*

- [MrP](https://library.virginia.edu/data/articles/getting-started-multilevel-regression-and-poststratification)
]

.pull-right[

- [Aprendizado de máquina](https://www.journals.uchicago.edu/doi/abs/10.1086/714777)

- [Detecção de fraudes](https://academic.oup.com/jssam/article/12/1/14/6967120?searchresult=1)
]

---
<svg aria-hidden="true" role="img" viewBox="0 0 512 512" style="height:1em;width:1em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:#6272A4;overflow:visible;position:relative;"><path d="M0 256a256 256 0 1 0 512 0A256 256 0 1 0 0 256zM241 377c-9.4 9.4-24.6 9.4-33.9 0s-9.4-24.6 0-33.9l87-87-87-87c-9.4-9.4-9.4-24.6 0-33.9s24.6-9.4 33.9 0L345 239c9.4 9.4 9.4 24.6 0 33.9L241 377z"/></svg> O número de pesquisas eleitorais cresceu no Brasil; em 2024, foram `14793` pesquisas

---
<svg aria-hidden="true" role="img" viewBox="0 0 512 512" style="height:1em;width:1em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:#6272A4;overflow:visible;position:relative;"><path d="M0 256a256 256 0 1 0 512 0A256 256 0 1 0 0 256zM241 377c-9.4 9.4-24.6 9.4-33.9 0s-9.4-24.6 0-33.9l87-87-87-87c-9.4-9.4-9.4-24.6 0-33.9s24.6-9.4 33.9 0L345 239c9.4 9.4 9.4 24.6 0 33.9L241 377z"/></svg> E estas cada vez mais usam diferentes modos de coleta

---
class: inverse, mline, middle, center
background-color: #282A36

# Curso

---

.texto[Roteiro do curso]

---
.texto[Amostragem]

Duas formas:

.pull-left[
.texto2[Probabilística], na qual a seleção de unidades da população é aleatória e a probabilidade de inclusão de cada unidade na amostra é conhecida de antemão
]

.pull-right[
.texto2[Não-probabilística], na qual a seleção de unidades não é totalmente aleatória e a prob. de seleção é desconhecida
]

---
Tudo pode dar errado em *surveys* (essa é a regra) e, portanto, precisamos saber o que fazer

---
.texto[Pesquisas no Brasil]

Por aqui, temos problemas específicos e, também, uma tradição de *area-sampling* combinada com quotas como modo canônico

.pull-left[
<svg aria-hidden="true" role="img" viewBox="0 0 512 512" style="height:1em;width:1em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:#6272A4;overflow:visible;position:relative;"><path d="M0 256a256 256 0 1 0 512 0A256 256 0 1 0 0 256zM241 377c-9.4 9.4-24.6 9.4-33.9 0s-9.4-24.6 0-33.9l87-87-87-87c-9.4-9.4-9.4-24.6 0-33.9s24.6-9.4 33.9 0L345 239c9.4 9.4 9.4 24.6 0 33.9L241 377z"/></svg> Em geral, usam-se amostras .texto2[não-probabilísticas] por .texto2[conglomerados], com sorteio em duas ou três etapas e com seleção de respondentes intencional
]

---
.texto[Política de avaliação]

<br>

.center[
.alert[<svg aria-hidden="true" role="img" viewBox="0 0 512 512" style="height:1em;width:1em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:#FF5555;overflow:visible;position:relative;"><path d="M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512zm0-384c13.3 0 24 10.7 24 24V264c0 13.3-10.7 24-24 24s-24-10.7-24-24V152c0-13.3 10.7-24 24-24zM224 352a32 32 0 1 1 64 0 32 32 0 1 1 -64 0z"/></svg> Não haverá trabalho final]
]

---
.texto[Uso de LLMs]

.pull-left[
.texto2[Encorajado] ✅

- Usar *ChatGPT* para tirar dúvidas

- Usar *ChatGPT* para corrigir código

- Usar *ChatGPT* para revisar gramática, português e inglês
]

.pull-right[
.texto2[Desencorajado] ❌

- Usar *ChatGPT* para gerar código

- Usar *ChatGPT* para redigir textos

- Usar *ChatGPT* para criar teorias ou explicações
]

---

Estes e outros detalhes do conteúdo programático estão na .texto[ementa] atualizada do curso, disponível [aqui](https://fmeireles.com/survey/ementa)

---

.texto[Política geral sobre *slides*]

.alert[<svg aria-hidden="true" role="img" viewBox="0 0 512 512" style="height:1em;width:1em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:#6272A4;overflow:visible;position:relative;"><path d="M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512zm0-384c13.3 0 24 10.7 24 24V264c0 13.3-10.7 24-24 24s-24-10.7-24-24V152c0-13.3 10.7-24 24-24zM224 352a32 32 0 1 1 64 0 32 32 0 1 1 -64 0z"/></svg> *Slides* são são um recurso e não substituem leituras obrigatórias e recomendadas]

.font90[

.pull-left[
<svg aria-hidden="true" role="img" viewBox="0 0 512 512" style="height:1em;width:1em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:#6272A4;overflow:visible;position:relative;"><path d="M0 256a256 256 0 1 0 512 0A256 256 0 1 0 0 256zM241 377c-9.4 9.4-24.6 9.4-33.9 0s-9.4-24.6 0-33.9l87-87-87-87c-9.4-9.4-9.4-24.6 0-33.9s24.6-9.4 33.9 0L345 239c9.4 9.4 9.4 24.6 0 33.9L241 377z"/></svg> Resumir e parafrasear envolvem maior processamento cognitivo que abordagens não-generativas (transcrição literal, tirar fotos ou guardar *slides*) 
]

.pull-right[
<svg aria-hidden="true" role="img" viewBox="0 0 512 512" style="height:1em;width:1em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:#6272A4;overflow:visible;position:relative;"><path d="M0 256a256 256 0 1 0 512 0A256 256 0 1 0 0 256zM241 377c-9.4 9.4-24.6 9.4-33.9 0s-9.4-24.6 0-33.9l87-87-87-87c-9.4-9.4-9.4-24.6 0-33.9s24.6-9.4 33.9 0L345 239c9.4 9.4 9.4 24.6 0 33.9L241 377z"/></svg> Tomar notas em aula melhora desempenho acadêmico (ver [esta](https://www.sciencedirect.com/science/article/pii/S0361476X21000849), [esta](https://link.springer.com/article/10.1007/s11251-018-9458-0) e [esta](https://link.springer.com/article/10.1007/s10648-024-09914-w) meta-análises)
]
]

---
class: inverse, mline, middle, center
background-color: #282A36

# Começando

---

.texto[Tarefa pós-aula]

Para começar a se familiarizar com *surveys* e seus produtos mais imediatos (i.e., bancos de dados codificados), você deverá:

---

.texto[Template]

Usaremos um *template* em [quarto](https://quarto.org) para realizar tarefas alternando código, texto e referências bibliográficas.

---
.texto[Tarefa em aula] (na verdade, um *quizz* pra documentar progresso ao longo do curso)

.left-column[
Em 1880, Karl Marx criou um instrumento para investigar as condições da classe trabalhadora francesa
]

.right-column[
.font80[
> *The following hundred questions are the most important. In replies the number of the corresponding question should be given. It is not essential to reply to every question, but our recommendation is that replies should be as detailed and comprehensive as possible. The name of the working man or woman who is replying will not be published without special permission but the name and address should be given so that if necessary we can send communication.*
]
]

---
.texto[Quizz 1]

.font90[
- Questão 2 do instrumento do Marx

> *Does the shop in which you work belong to a capitalist or to a limited company? State the names of the capitalist owners or directors of the company.*
]

<br>

.texto2[Pergunta]: esta redação tem algum problema?

---
.texto[Quizz 2]

.font90[
- Questões 3 e 4 do instrumento

> *State the number of persons employed. / State their age and sex.*
]

<br>

.texto2[Pergunta]: pela redação das questões, qual é a população que Marx está investigando?

---
.texto[Quizz final]

.texto2[Pergunta]: imagine que Marx tenha obtido uma taxa de resposta de 30% na sua pesquisa (imagine também que ele conhecia a população-alvo e tinha como acessá-la). Qual é o problema de se usar os resultados do *survey* para inferir sobre a classe trabalhadora francesa?